"Join us and discover how together we can boost the growth of your
business."
Our Services
Market Research
We conduct market research to determine the sales potential of new products, line extensions, launches of new companies, and national and international strategic alliances.
Business Plans
We analyze the market size for your product in Colombia and provide a report with an analysis of each competitor or substitute.
Trademark Advisory
and Registration
We have an expert team for trademark registration to protect your brands and commercial signs in Colombia.
Sanitary Registration Advisory and Process
Our expert team in Regulatory Affairs handles your sanitary registration process in Colombia
Product Distribution in Commercial, Institutional and Online Channels
We have a sales force to position your brand in the country’s main sales channels and ensure your sales budget in Colombia.
Medical Visits
We ensure that your company has the highest-prescribing potential physicians in its panel.
Pharmacy Visits
We classify pharmacies based on sales potential among more than 21,483 pharmacies in the country.
Merchandising
Activities
We implement your brand strategy at the point of sale and conduct incognito buyer audits of your brand and its competitors.
Understanding the Colombian Market
50 Million People Aprox.
«Its people.» Without thinking twice, that’s what most foreigners answer
when asked what they like most about Colombia.”
COLOMBIA is the third largest market in Latin America; commercial market billed US$2.463 billion last year, growing 13,6% by 2022
COLOMBIA PHARMACEUTICAL MARKET
By Market Type – YTD as of December 2022
Main Cities in Colombia
We have a sales force to position your brand in the country’s main sales channels and ensure your sales budget in Colombia.
Cundinamarca-Bogotá, has the largest market share with 37.1%.
Sales Channels
Independent pharmacies account for 46.10% of the sector’s sales and chain pharmacies for 41.87%.
24.000 ! Pharmacies
7.000 Make 90% of sales
TOP 3 Main Sellers and
Partnerships in Colombia
Coopidrogas accounts for 69.5% of
sales in independent pharmacies
and La Rebaja and Cruz Verde for
65.5% of sales in chain pharmacies.
sales in independent pharmacies
and La Rebaja and Cruz Verde for
65.5% of sales in chain pharmacies.
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